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Projects

Creative Asset Development and Management

Set up vendors, agencies and freelancers to create a scalable digital book cover creation system to support 580 content launches in a year. This system involved a comprehensive workflow from briefing, design, development, stakeholder feedback and release.

Scaled content launches in a cost-effective way that reduced our average asset development costs by 25% while increasing our volume by 93%.

Campaign Management

Oversaw the IP Marketing team's planning, execution and support of high-profile global campaigns with key partners like Netflix for films like Through My Window. Wattpad's role was to drive the millions of core fans to watch the book-to-screen adaptation of the IP, which hit #1 in Netflix on the week of launch.

Team Development

Built a high-performing IP Marketing team of 7 within 6 months to deliver the company's OKRs. 

Act as the Team Lead for a cross-functional group named Story Growth that achieved driving 1.2M readers to key Wattpad IP for 2022

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