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Projects

Publicity and Communications

In order to drive awareness for a start-up, I pitched, facilitated and vetted key media coverage with CNN, Fast Company, Globe and Mail, etc. Managed award applications, shows and panel presence to large scale tech shows like Web Summit and Collision Conference.

Top-of-funnel activities increased awareness and interest by 112% in MARZ's technologies as measured by spikes in direct website traffic attributed to key coverages.

Product Marketing

Develop the B2B Funnel for a start-up to drive inbound leads and begin the customer journey for a yet-to-be-released Saas offering. This involved onboarding new platforms and creating an integrated marketing tech stack for the company from scratch. Ignited marketing qualified leads from 0 to 60 monthly inbound leads for new AI offerings. 

Worked with Product and UX Team to develop the initial assets to convey the potential user benefits and selling points of up and coming software. With minimal start-up resources, this required being scrappy and creating assets by myself using free to use tools.
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