Entertainment | Marketing | Tech
Professional ​
info​​
A strategic manager who is able to successfully meet business objectives during periods of disruption. I achieved revenue goals while transitioning from physical to digital distribution in response to changes in consumer behaviour.
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A marketer with the ability to manage the stringent needs of high-profile content. I have successfully launched the digital releases of Game of Thrones, Big Little Lies, and Silicon Valley among others in North America, Latin America and Australia.
Skills
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Brand & Product Management
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Marketing Strategy
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Event Planning
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Excel and BI Tools
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Powerpoint, GSuite & Keynote for Executive Presentations
Work​
experience​
HBO
​2011 - present
Starting in 2011 as an Associate Marketing Manager within the International Product Management team, I progressed through different roles including a promotion to Product Manager and acting Director of Canada and Latin America (during a maternity leave). Currently, I am the Manager of Business Planning responsible for the US market and global planning for HBO’s Comedies, Cinemax and off-air catalogue.
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Canada Wide Media (CWM)
​2010 - 2011
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As the marketing coordinator, I launched and generated an online sign-up platform and email marketing process that added a new promotional channel for the company. These campaigns increased subscription sign-ups by 50%.
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CNN, Anderson Cooper 360º
2008
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I interned in the New York newsroom to assist producers with various tasks. I contributed, maintained and moderated online content for AC360.com; including published posts for the blog to keep-up with the content needs of a fast-paced outlet.
Languages
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French
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Tagalog
Education
McGill University
​2006 - 2010
Bachelor of Commerce. Major in Marketing, Minor in Communication Studies